As usual, however, my beef with Yahoo! concerned their list
of “related content,” as shown in this screen shot:
None of this has anything to do with the economic
crisis or its impact on home ownership.
It only has to do with the appearance of the stem “threaten” in the
content. Furthermore, it is clear from
the presence of the Irene story that much (if not all) of it is not even
timely. Is this a “perfect storm” of
what happens when failure to understand the nature of search collides with failure
to understand the nature of news?
Tuesday, September 13, 2011
A Bad Time for Yahoo! to Look Bad
Perhaps Yahoo! is not doing that well financially because
the services they offer are just not very good and sometimes are just plain
dumb. My latest amusement from Yahoo!
News came from my decision to check out a story with the tempting headline “Home
Bought for $1 Threatened by Foreclosure,” which Yahoo! actually picked up
for NBC Chicago, which apparently got it from AOL
Real Estate. The story was a bit
deceptive, since the house actually was mortgaged to pay for all the work that
needed to be done on it; and there was an
“Editor’s Note” at the bottom with an
update from NBC Chicago that gave the story a happier ending.
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