Thursday, December 6, 2012
Apple's Loss of Significant Values: An Affirmation
I have to give a shout-out to David Gewirtz this morning for using a post to his DIY-IT blog on ZDNet to affirm my long-held conviction that "computing for the rest of us" has now totally devolved from one of Apple's core values to a myth remembered only by older generations (such as my own). It was comforting, in a grim sort of way, to read that Gewirtz' experiences with updating his Apple TV were even worse that the current state of updating software on a MacBook. (At least you can avoid the clunkiness of the new App Store interface and get things done more smoothly with a command line interface to sudo on the Terminal.) I think it is only a matter of time before Apple proclaims its new motto to be "the world's coolest toymaker;" and it would be a delightful irony of history if the launch of that motto would coincide with a major consumer shift over to another company that figured out how to do something cooler (and, hopefully, more user-friendly).