For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.In other words, whatever propaganda Cisco may be pumping out about how the "Internet of Things" will make the world a better place, the only result that will really matter is that more "things" will be targets for Internet-based advertising. The repercussions of pop-up ads appearing on car dashboards can be left as an exercise for the reader!
Wednesday, May 21, 2014
What to Expect REALLY from the "Internet of Things"
For those of us (unlike Tim Berners-Lee) who feel it is important to examine the reality of the Internet, rather than some utopian academic ideal, Don Reisinger's story this morning on CNET News would just have been a matter of waiting for the shoe to drop. Everything can be found in a single sentence quoted from a Google document:
Labels:
consequences,
Google,
Internet,
marketing,
media,
social theory,
technology
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