Friday, June 17, 2011

Morgan Spurlock Just Scratched the Surface

When Morgan Spurlock included the name of a consumer product in the full title of The Greatest Movie Ever Sold and has his body painted with commercial logos in the style of the usual NASCAR driving attire, he was trying to make a point and be funny at the same time.  Yahoo! News now seems to be getting the message and running for it with all they are worth.  Apparently, one of their sources is now PRWEB, whose agenda (even if it is in fine print) is strictly a matter of “Online Visibility.”  Consider how much of that visibility they created with the following headline:

Gaylord Opryland Resort to Host the Inaugural Bass Pro Shops Land and Wildlife Expo Presented by Ram Truck

It looks like a healthy number of clients managed to get a healthy amount of “visibility.”  What is more amusing is that this piece of advertising-disguised-as-news got a Top Stories listing.  Was this really a product of crowdsourcing, or do PRWEB pieces get votes that are more equal than others?  Enquiring minds want to know!

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