Friday, November 30, 2012
Twinkies are Forever
Hostess Brands may now be going down the dark road to liquidation; but, according to a story filed yesterday on BBC News, the Twinkie is unlikely to go down with the ship. The report claims that the Twinkie brand has 110 potential buyers, including "at least five national retailers." Given that the Twinkie may be one of the more significant factors to the epidemic of obesity in the United States, I find it ironic that the Web-based advertising service used by BBC News decided to accompany this article with an ad for the ideeli fashion, featuring a photograph of a particularly svelte model all dolled up for New Year's Eve. Clearly, no Twinkies were harmed in the making of that advertisement!