The Latest Round of Illiteracy within the IT Community

I had to blink twice when I saw today's Virtually Speaking article by Dan Kusnetzky on ZDNet this morning:

Fusion-IO, flash cache and the importants of a good algorithm

My first reaction was to give him the benefit of the doubt and assume that this was a cute way to abbreviate "important factors" in the interest of a shorter and snappier headline. Reading the article, however, convinced me that this was not the case. The appropriate word here would have been "importance;" but neither author nor editor (assuming there was one) seems to have caught this as an error to be corrected.