Sunday, December 22, 2013
The Penalty of Forgetting History
It is understandable that Apple would want to celebrate the 30th anniversary of the launch of the Macintosh on January 24, 1984 in a big way. My guess is that more people today know about Ridley Scott's earthshaking "1984" commercial than they do about the original version of the Mac. They may even remember the slogan "Computing for the rest of us;" and therein lies the rub. To remind people of the anniversary is to remind them of that slogan; and bringing that slogan back into "primary consciousness" may well get more people to think about how much that slogan has been compromised, particularly over the tail end of that 30-year span.