Friday, April 11, 2014

The Latest Mindless Form Letter

This afternoon I received electronic mail from Staples informing me:
Your local store has closed.
As I read further down the message, it continued:
We’re still close by for all your business needs.
Visit this nearby Staples® store.
I was then shown a map and an address for the store I could now visit. Apparently, the system that generated this message had no idea that this was my "local store." It's nice to see how Staples can turn all of the data harvested from their point-of-sale terminals and turn it into "actionable knowledge!"

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