Is the NBA the Ultimate Toy?

It has been a while since I wrote about one of Chris Matyszczyk's Technically Incorrect columns for CNET. Today's, however, was an irresistible gem, devoted to Steve Ballmer's behavior as a Clipper's fan. The headline definitely captured the flavor of it all: "Steve Ballmer screams louder than at any developer conference." Reminiscent of the old I-love-this-game commercials, Balmer, at least according to Matyszczyk, has found his calling as the ultimate fan:

His eyes bulged. His mouth opened to the wingspan of a pterodactyl. His commitment spewed over the Staples Center, until it surely engulfed all who were there.

My guess is that Ballmer lives by the rule that life is all about having the most and the best toys, and in now having the Clippers he seems to relish having a toy for all the world to see.