Each charm retails for S$24.90 ($18) and comes with no stored value. There are a total of four designs to choose from: pink, red, black and blue. The blue one is not sold individually -- you'll have to buy all four together, or be one of the first 1,000 customers, who can redeem one through the use of loyalty points.O brave new world that has such cute toys in 't!
Tuesday, April 21, 2015
Spending Money Singapore Style
Leave it Singapore to find a cuteness factor in the act of spending money. Here in San Francisco I experience "contactless payment" through my Clipper card, which gets me on to most of the forms of public transportation that I use and can be "fueled" through machines and selected underground stations or remotely through a Web site. Singapore seems to have decided that a plastic card is just not cute enough, so they have replaced them with charms of the Hello Kitty character. Not only does this explore a new dimension to payment, but also it provides a new avenue for marketing. Here is how Aloysius Low described the business angle in his CNET article: