Friday, October 23, 2015

Are Things Looking Up for Bing?

I had mixed feeling after reading Mary Jo Foley's "Bing finally shows a profit" story on CNET this morning. The bottom line appears to be that Bing is finally attracting more eyeballs because other Microsoft software is pushing them there. There is nothing unfair about this practice; but it will not necessarily turn "Bing" into a verb of its own the way "Google" currently is.

Meanwhile, I was more than a little amused by the graphic attached to this article. It suggests that the Bing home page has a search window superimposed on a photograph of a meditation labyrinth (perhaps the labyrinth located here in San Francisco in the sanctuary of Grace Cathedral). The thing about any labyrinth is that going through it almost always takes a lot of time, and the duration can be even longer due to the risk of getting lost. Is that the sort of visual metaphor you want for a search engine?

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