Larger that the image of the book itself, the ad presents a single quote from the text:
Bullshit is a greater enemy of truth than lies are.This is clearly a message for today. Princeton University Press has decided to use advertising as a means of entering the discourse over the coming election. The only problem is that they are preaching to the choir. Indeed, however penetrating that single sentence may be, its association with Princeton University Press will probably blunt its impact where its lesson is most needed. Nevertheless, when we consider what we must now endure in what passes for news about the election campaign, it is nice to read such a refreshing now that we no longer have Stephen Colbert reminding us about truthiness!