First of all, I think that the best way to understand the nature of the social world is in terms of motivated interpersonal actions. In the Kantian spirit of breaking a topic down into its components, that means we need a theory of action (a major topic in social theory), a theory of motives (which has occupied literary theory as much as social theory), and a theory of interpersonal dynamics (which I happen to think is still beyond our grasp because most of our abstractions involve statics rather than dynamics). In other words we have a long way to go before we understand the social world well enough to take a theoretical approach to managing the impact of new technologies on it!
Furthermore, in my own efforts to develop a better understanding of interpersonal dynamics, I have been revisiting the concept of "legitimate peripheral participation," which constitutes the subtitle of the book Situated Learning by Jean Lave and Etienne Wenger. However, while Lave and Wenger try to argue the distinction between legitimate peripheral participation and apprenticeship, I am becoming more and more convinced that the former is just “newspeak” (thank you, George Orwell) for the latter. The world that now revolves around enterprise software is also a world of educational institutions that have devalued the practice of apprenticeship as some antiquarian artifact from the days of craft workers. I find it sad that, in order to convey its relevance to “knowledge work” (whatever that may mean), we have to dress this practice up in new terminology!